by April Stroink | Oct 5, 2021 | Blog
At the end of every quarter, I ask members of my Profit Habit group what they are spending their profit account on. Shelly sent a picture of her son, Canon next to a giant skeleton. The look on his face really says it all. Canon loves Hallowe’en. Every October he...
by April Stroink | May 17, 2021 | Blog
For over three years I did not take enough income from my business to sustain my personal lifestyle. Three freakin’ years. And I wasn’t a start-up — we had been in business for over 13 years! My mindset at the time was to plow everything back into the business...
by April Stroink | Apr 28, 2021 | Blog
Business owners have a passion for their product or services. Very few “dig” the finance part of their operations. But all of them realize that running a business means at some point they are going to have to peek under the hood of their operations and learn about the...
by April Stroink | Apr 7, 2021 | Blog
I was just handed the largest income tax bill of my career and I could not be happier about it. What I owe in taxes is my companies greatest KPI (Key Performance Indicator). The number tells me that my business was profitable. Simply put, I made more money than I...
by April Stroink | Sep 25, 2019 | Blog
I have watched Greta Thunberg’s address to the United Nations at least a dozen times. I have watched it alone, with colleagues, my husband and my two teenage daughters. Each time my emotions run the gamut of anger to despair. Anger because Greta is right, we...