Let’s create calm & ease
in your finances…for good

I help busy families and entrepreneurs like you gain complete clarity and control over your finances so you can save money and spend without guilt

Calm Your Cash Flows

with a simple plan that dissolves
the stress – and arguments – you have about money

I’m here to help you change your money story with an easy-to-implement plan that gives you the calm and clarity you desire so you can

Spend Your Money

You work hard for your money, and you shouldn’t ever feel guilty about spending it. I’ll help you learn to love spending again.

Lose the Debt

Imagine paying off your credit cards and loans before they’re due. With your spending plan you’ll never feel the stress of wondering how you’ll pay your bills

Save for the Future

Yes, you can spend money, pay down debts, and still have enough to save for your kids’ education or your retirement.

More family time and smaller bills

“Sharing the love and a win today!
Dan and I just paid off the smallest Mastercard bill we have ever had
(and it even included a splurge on family tickets to a concert next month!)
Love love love what this program has done for our family!”

Erin Trafford

Hi, I’m April

Financial expert – Creator of the Money Fix – Profit First Professional – blueberry farmer

You need to know this: I’m not your father’s financial advisor.

I’m a money coach – a supportive guide to help you understand and feel confident about your finances and future goals.

As a certified Profit First Professional and a financial advisor for 20 years, I’ve helped hundreds of people and small businesses level-up their finances through workshops, group programs and one-on-one coaching.

I combine this financial expertise with my own experience of digging my family business out of debt and financial chaos.

I’ve been in your shoes.

And I’m here to help you walk a new path to financial ease and freedom.

Read more about my story here.

Tired of watching your bank account drain, credit card balances rise, and wondering “where the heck is our money?”

  • If you’ve struggled for years to DIY your budgets and finances
  • If you’re frustrated by the spreadsheets and envelopes that don’t work
  • And if you’re sick of feeling out of control with your finances

You need to change your money story.

You need someone to help you use simple tools and strategies to change your relationship with money, and coach you each step of the way.

I’m here to help you stop your financial chaos and feel the calm of a spending plan that works.

No more anxiety about money

“I feel like my relationship with money has fundamentally changed for the better,
and my anxiety around it has been reduced 10-fold.”

Joel Kelly

Not sure where to start?

Here are some options



DIY online program to help you understand your cash flow and develop a road map to financial wellness.

This is best for new grads and millennials who want to set themselves up for a strong financial future.



A done-for-you, 3-month coaching program to help you build your savings, decrease debt and build a financial safety net.

This is best for individuals and families who’ve “tried everything” and are ready to work with – and follow the advice of – an expert.


for business

A 6 to 12 month coaching program to help you get your personal and business finances on the same page, generating profit and supporting the life you you’re meant to live.

This is best for entrepreneurs who’ve successfully run their businesses for 3+ years


Profit in Practice

Are you proud of what your business does, but anxious about how it actually runs?
Add more profit into your practice, and confidence into your money decisions,
with my new 5-week financial systems online course—Profit in Practice.