We combined all my favorite things: business finances, swimming, hiking, and dancing!
After a day of incredible financial “aha moments,”
The fabulous Joan Cadell serenaded us with Sheryl Crow’s iconic song *”If It Makes You Happy, Why the Hell Are You So Sad?”*
That line hits hard for many entrepreneurs, especially when the business you once loved begins to feel more like a burden than a passion. The excitement fades, and suddenly, you’re overwhelmed by cash flow issues, unpaid bills, and the struggle of not paying yourself!
The Honeymoon Phase of Business Ownership
Starting a business often feels like falling in love—thrilling and filled with hope. But over time, the late nights and constant challenges can wear on you, especially when financial stability feels elusive. Just like a relationship, businesses require constant care and adjustment.
Cash Flow: The Silent Love Killer
Financial strain is one of the most common reasons entrepreneurs start losing love for their business.
When you aren’t paying yourself, the stress piles up.
You question your purpose and wonder if all the effort is worth it. You start to ask, *”If this makes me happy, why am I so stressed?”*
Losing Purpose Along the Way
When financial reward disappears, it’s easy to lose sight of why you started in the first place.
You might feel resentment toward the very business that once brought you joy.
The passion fades, and suddenly, you’re disconnected from your purpose.
Finding a Way Back to Your Business (and Yourself)
If you find yourself in this position, take a step back. Many entrepreneurs face cycles of excitement and doubt. Here are a few steps to help you reconnect:
1. Revisit Your Why: Reflect on why you started your business. Was it to help others or solve a problem? Reignite that initial spark.
2. Analyze Your Financials: Look at your cash flow. Can you cut expenses or increase revenue? Work with a financial coach if needed.
3. Pay Yourself First: Your well-being matters. Prioritize your own payment as a non-negotiable “cost of doing business”
4. Reconnect with Your Passion: Evaluate your business model. Can a small pivot help you regain enthusiasm?
5. Find Your Community: This is why I created the CASH community —a safe space for entrepreneurs to talk about finances and hold each other accountable to paying themselves first and being profitable.
Moving Forward: Rediscovering the Joy
Falling out of love with your business doesn’t have to be the end.
It’s an opportunity to make changes, address financial strains, and reignite the passion that first inspired you.
Make sure the thing that makes you happy doesn’t also make you sad—take control of your cash flow, pay yourself, and allow the love for your business to flourish once again.
P.S. Would you rather watch this post? Check it out here!
